DIGITAL MARKETING SPECIALIST

The Digital Marketing Specialist shall work the mechanisms of marketing operations to develop and respond to the goal of the team.  He/she must adept with the online and social media marketing (blogs, advertisement and online campaigns) and content creative and designs and perform the following;

Tasks and Responsibilities:

1.    Generally create, carries out and implements conceptualized Marketing Strategies and online campaigns

2.    Contribute ideas, innovations and marketing strategies by writing content that may include core website contents, meta tags, social medias, forums, blogs, promotions in web platforms  and other online platforms and applications

3.    Increase the quantity and quality of website traffic and visibility

4.    Produce content needed in link-building such as guest posting, outreach activities, niche-relevant social bookmarking and where necessary

5.    Understands brands, products and target audiences

6.    Conduct extensive Marketing research to define and determine marketing opportunities and problems and improve marketing concepts

7.    Coordinate and work with cross functions (Marketing team, web developer, and operations team)

8.    Perform tasks and duties in relation to Digital Marketing as assigned from time to time

Job Qualifications:

1.    Indonesian

2.    With good English communication skills (oral and written)

3.    Degree in Marketing, Communication, Advertising, Journalism or any related field

4.    At least 3 years extensive experience as Digital Marketing Officer or Specialist in content writing, blogging and social media marketing and advertising

5.     With profound knowledge in SEO and SEO Tools, CMS and visual content (infographics, photos, short videos, WordPress, Hootsuite, YouTube, Google Analytics, Google Search Console, Adobe Photoshop, Canva, ect)

6.      Adept with the latest digital marketing technology developments

7.      With strong desire and growth mindset to learn about all facets of digital marketing

8.     Industry exposure to online marketing on sports betting, casino, alcohol, cigarette products is an advantage

9.     Skills and attributes

– Good written and reporting skills

– Leadership and supervisory skills

– Highly trustworthy on confidential matters